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In 2023, the midsize truck segment welcomed a new contender to the market with the arrival of the redone Chevy Colorado. Showcasing a blend of rugged capability, advanced technology, and modern design, the latest generation in the lineup was a hit. With the 2024 Chevy Colorado for sale, we get to enjoy the same great features introduced from the previous model year and enjoy a few new extras. more Built to tackle both urban streets and off-road trails with equal prowess, the latest Colorado is geared to set new standards in its class. This is especially true when considering the all-new Colorado ZR2 Bison, an off-road beast designed to dominate trails and command the streets. From the base trim to the specialty trims, the 2024 Chevy Colorado is an award-winning truck that would put a smile on anyone's face. Award-Winning Performance The 2024 Chevy Colorado has rolled out with a bang. Named a Car and Driver's 2024 Editors' Choice and simultaneously snagging MotorTrend's truck of the year award, the Colorado is a tough act to follow. With so many accolades, you might be wondering what makes the Colorado so special. Well, that is an easy question to answer––everything. From its robust yet efficient powertrain options to its off-road variant designed to take your breath away, the Colorado is a truck that seems to have no equal. Available in five unique trims, plus the special ZR2 Bison edition, there is a grade of Colorado for all budgets, lifestyles, and preferences. From the cost-efficient WT base trim to the exciting ZR2, the options are vast and appeal to those looking to work hard and play hard. To start, the 2024 Colorado offers three powerful engine choices that deliver impressive performance and efficiency for whatever you choose to use your truck for. The WT and LT trims start the Colorado ladder right, both equipped with a 2.7L Turbo engine. As a "base" engine, the turbo does not disappoint. Producing an impressive 237 hp and a bold 260 lb-ft of torque, the WT and LT can handle whatever job you throw at it. The turbo is mated to an 8-speed, providing range for control and efficiency. At the heart of many of the Colorado trims is the 2.7L TurboMax engine, a turbocharged marvel designed to deliver impressive power, torque, and responsiveness. Crafted to optimize performance and efficiency, the TurboMax is a great engine option. Pumping out 310 hp and 430 lb-ft of torque, the Colorado becomes capable of some pretty great things. The TurboMax is also paired with a smooth 8-speed, keeping things moving with ease. The Colorado is a winner across the board, but it also thanks in part to the available powerful and efficient 2.7L TurboMax engine. This engine is a testament to what is possible within the automotive realm, delivering a remarkable combination of capability and torque that meets the most extreme demands. Delivering an impressive 310 hp, the TurboMax ensures rapid acceleration and robust performance. Plus, with a staggering 430 lb-ft of torque, the 2.7L TurboMax engine offers superior towing and hauling capabilities for its class. With so much power under the hood, the Colorado can handle heavy loads with ease, making it perfect for towing trailers, boats, and other weekend toys. The Extras That Set It Apart There are loads of trucks on the market today, and many of them have some pretty fantastic features worth looking at, but if you want something a bit more unique, then the Colorado is the top choice. Chevy has loaded the 2024 Colorado up with so many exclusive features and unique extras that it isn't difficult to see why it is leading its class. One such feature is the available Class-Exclusive Underbody Cameras. By providing enhanced visibility, increased safety, and better control, these cameras give drivers the confidence to tackle even the most challenging terrains with ease. Combined with the truck's other advanced off-road features, the underbody cameras make the Colorado ZR2 Bison the ultimate choice for off-road enthusiasts, but these also change the way you approach hard work as well. It doesn't matter if you are hitting the trails or the farm; these specialized cameras can make all the difference. Yet another feature that is ahead of the rest is the segment-first StowFlex Tailgate. The StowFlex Tailgate transforms the way drivers utilize their truck beds by introducing several innovative features, such as integrated storage. With a built-in, weatherproof storage compartment, you can hide away your gear whether you are at the job site, camping, or even at home. This provides a secure place to store tools or other essentials, keeping them safe from the elements and easily accessible when needed. This unique tailgate is designed to act in many capacities, providing you with everything from a worktop to a party spot––the StowFlex Tailgate adapts to meet your needs. Because of its smart, drainable design, it can even be used as a cooler to enhance your tailgating game. The Colorado even offers a remote locking tailgate, a simple yet effective extra that shows the attention to detail put into the latest in the Colorado lineup. Most people believe you can't have it all, but in reality, it seems like you can. The 2024 Colorado steps up to be whatever you need it to be, which is why this truck is the king of the midsize segment. Enter the Bison Chevy has once again raised the bar for off-road enthusiasts with the introduction of the 2024 Colorado ZR2 Bison. The brainchild of both Chevy and American Expedition Vehicles, this beast of a midsize truck boasts best-in-class records and features that make it the ultimate choice for those seeking unparalleled off-road capability and adventure. No detail has been overlooked with the ZR2 Bison, which explains why it has become a fan favorite so quickly. The exceptional 12.2-inch ground clearance allows the ZR2 Bison to easily navigate over obstacles that would stop lesser vehicles in their tracks. This increased height allows for more aggressive off-road excursions without fear of underbody damage or the chance of getting bogged down. In addition to the increased ride height, the Bison boasts an impressive breakover angle that proves crucial for navigating difficult terrain. If both of these features aren't enough to have you whistling through the woods, then feel at ease knowing that the ZR2 Bison has been equipped with proper undercarriage protection. AEV has used its understanding of off-roading to deck the ZR2 Bison out with ample gear, such as 5 Boron steel skid plates, which shield vital components from rocks, debris, and more. To keep the drive smooth, the ZR2 Bison has been given a full arsenal of tools, such as front and rear locking differentials. This is essential for maintaining traction in extreme off-road conditions, allowing power to be distributed evenly to all wheels when needed. Further supporting a comfortable and controlled ride are the segment-first front and rear jounce control dampers, which act as specialized suspension components. These dampers provide additional cushioning during extreme off-road moments, such as landing after a jump or hitting a deep rut. The 2024 Chevrolet Colorado ZR2 Bison is the peak of off-road capability in the midsize truck segment. With best-in-class ground clearance, an impressive suspension setup, and loads of extras that are designed to keep you going even in the harshest environments, the 2024 Colorado ZR2 Bison stands as the most off-road capable midsize truck available. Whether you're an off-road enthusiast seeking the ultimate adventure vehicle or a professional needing a rugged and reliable truck, the Colorado ZR2 Bison is designed to exceed your expectations. The Do-It-All Truck The 2024 Chevy Colorado is a game-changer in the midsize truck segment. With its bold design, powerful performance options, advanced off-road capabilities, innovative technology, and comfortable interior, the Colorado offers a perfect blend of rugged capability and good ol' grit. Whether you're seeking a reliable workhorse, an off-road adventurer, or a versatile family vehicle, the 2024 Colorado is designed to meet your needs and exceed your expectations. Thanks to its wide range of trim options and the latest ZR2 Bison edition, you might have a difficult time choosing your truck trim, but you can't lose when you pick a 2024 Chevy Colorado.

Whether you're in the market for a reliable work truck with all the towing and payload capacity you need to get the job done, an after-hours adventure rig that can dominate off-road terrain, or a spacious family vehicle that's packed with the latest in entertainment and safety technology, the Colorado makes a compelling case for itself. Every Chevy Colorado for sale at Southern Chevrolet is a prime example of everything there is to love about a midsize pickup, but it's certainly not the only option in the hotly contested segment. more The Ford Ranger represents another popular choice. Positioned initially as Ford's compact pickup, the Ranger was reintroduced to the market in 2019 as a midsize model. It's an intriguing offering from the Big Blue Oval and represents a significant improvement over its compact predecessor, but can the Ranger hope to compete with the versatile vehicle that is the 2024 Colorado? We'll compare the two trucks in some key areas as we help you to decide which one is worth a test drive. Towing and Payload No matter how many gizmos and gadgets you pack into a pickup, trucks are always going to be measured by their ability to put in a little hard work. To that end, Chevy has equipped the 2024 Colorado with a potent powertrain that, in addition to giving drivers plenty of get up and go, also allows the midsize model to offer the best towing capacity in its class. Drivers who invest in the Colorado's most affordable trims in the WT or LT will be treated to a turbocharged four-cylinder engine with 260 lb-ft of torque that gives the pickup 3,500 pounds of raw pulling power. Perfect for trailers, small boats, and campers, the base engine offers Colorado drivers the chance to take advantage of Chevy's storied performance credentials while keeping the price below the all-important $35,000 mark. The WT and LT are also the two standout trims when it comes to payload capacity, enabling drivers to haul up to 1,684 pounds of materials, equipment, outdoor gear, or whatever else the weekend might have in store. For those who will settle for nothing but the best, there's the Colorado's 2.7-liter TurboMax engine. While it might feature the same displacement as the entry-level version, Chevy has souped up this turbocharged engine with 65 percent more torque for a total figure of 430 lb-ft. This sort of force gives the 2024 Colorado a stellar max tow rating of 7,700 pounds, a number that bests most of the midsize segment by over 1,000 pounds. That might not sound like much in the grand scheme of things, but it can mean the difference between taking an extra ATV along for the ride or spending your afternoon riding shotgun. The 2024 Ford Ranger can hold its own when it comes to towing and hauling but fails to match the high bar set by Chevy's own midsize offering. To be fair, the Ranger is the Colorado's closest competitor with a maximum tow rating of 7,500 pounds, which is a lot more competitive than some of the segment's other challengers, like the Toyota Tacoma and Honda Ridgeline, which max out at 6,500 pounds and 5,000 pounds respectively. The Ranger's max payload does edge out the Colorado at 1,805 pounds (or 1,711 pounds for 4WD models), but opting for the off-road Raptor trim sees the truck's max tow rating reduced to 5,510 pounds due to the addition of the 3.0-liter V6. Trims With six trims to choose from, the 2024 Chevy Colorado is all about customization. If you are looking for a work truck that'll make the perfect addition to your fleet while keeping you on budget, the WT is an affordable option that's competitively priced, starting at $29,500. The LT (or "Luxury Touring") trim lives up to its name with a full suite of clever convenience features and a stylish exterior, while the Trail Boss is easily the Colorado's most well-rounded option. From its 32-inch all-terrain tires and improved approach, break-over, and departure angles to its 2-inch factory-installed lift and black fender flares, the Trail Boss does just what it says on the package. The mid-tier trim is also packed with an Eaton automatic locking rear differential, black frame-mounted recovery hooks, and a generous complement of off-road tech like Chevy's Driver Mode Selector system and Hill Descent Control, a low-speed cruise control feature that takes a lot of the stress out of navigating steeper grades. The Colorado's wide range of trims stands in direct contrast to the Ranger, with Ford offering just three different options for the 2024 model year. That number jumps to four when you include the Ranger Raptor, but given the off-road truck's $55,000+ price tag, most tend to treat the truck as its own standalone model. Ford kicks off the 2024 lineup with the Ranger XL, which, despite being the entry-level trim, rings up at $3,000 more than the Colorado WT. While Ford has packed the pickup with a decent amount of gear like a 10.1-inch infotainment system, an eight-inch digital cluster display, and some basic safety features like a Lane-Keeping System, these enhancements fail to justify the gap in price. The XLT is probably the Ranger's most value-packed model at $36,005, and even though the addition of Ford's Co-Pilot360 driver-assistance suite is nice, the trim doesn't seem to add a lot of capability when compared to the XL. The LARIAT tops this year's trim ladder, adding a number of modern tech upgrades like a 12-inch infotainment system, wireless charging pad, and a premium sound system. These features, along with the Adaptive Cruise Control and heated leather seats and steering wheel, have a noticeable impact on the truck's luxury resume, but the lack of off-road gear is a little confounding when you take a look at the rest of the midsize segment as Ford seems content to let the Ranger Raptor pick up all the slack. Off-Road Models When you're speaking of off-road performance, you can't forget to mention the Z71, ZR2, and ZR2 Bison. The Colorado's two top trims and the special edition mark a significant step up in terms of off-road capability, leveraging the midsize pickup's size to give drivers the perfect tool for conquering challenging terrain. The Z71 trim is basically an LT that's been outfitted with the same off-road equipment as the Trail Boss, plus a host of luxury features, styling upgrades, and some high-tech add-ons like LED projector headlamps and a 120-volt bed-mounted outlet. The Z71 once represented the Colorado's gnarliest off-road trim, but the ZR2 model now rules the roost. Built around the ZR2 Off-Road Package, it's the truck's DSSV Multimatic suspension dampers, three-inch factory-installed lift, and high-performance suspension that give it a marked advantage over the rest of the lineup. Off-road rocker protectors, front and rear driver-selectable locking differentials, and red frame-mounted recovery hooks round out the ZR2's off-road arsenal, while the bed sees a few important upgrades in the form of a spray-on bedliner and remote lockable StowFlex tailgate with room for extra cargo. Finally, there's the ZR2 Bison. Crafted in collaboration with the off-road and overland experts at American Expedition Vehicles (AEV), the ZR2 Bison Edition builds on the ZR2 with some hardy AEV equipment and hydraulic front and rear bump stops. The Bison's 35-inch Goodyear Wrangler Mud Terrain tires are wrapped around 17-inch beadlock-capable wheels. The Colorado ZR2 Bison even comes standard with available Underbody Cameras that provide a handy, ground-level POV that'll provide valuable insight when trying to avoid obstacles or get the lay of the land. New for 2024, the Ranger Raptor sees Ford's midsize model doing its best to imitate the off-road reputation of its big brother in the F-150 Raptor. Like the F-150, the Ranger Raptor offers upsized 33-inch all-terrain tires, improved ground clearance, and locking front and rear differentials, but its 405-hp 3.0-liter V6 is a far cry from the twin-turbo setup that graces the full-size model. That said, there is one area where the Ranger manages to outshine the F-150. The midsize truck is the perfect size for navigating tight off-road trials, allowing the Ranger Raptor to squeeze into some places where the hulking F-150 Raptor simply couldn't fit. A long-travel suspension and Fox 2.5-inch internal bypass shocks protect the pickup from bottoming out, and a new active exhaust system ensures the Ranger sounds every bit of the performance off-roader, with four modes to choose from. Quiet and Normal modes will keep you from drawing the ire of your neighbors during everyday driving, but Sport and Baja allow the truck to make its presence known all across the backcountry. The Chevy Colorado for the Win Between its class-leading max towing capacity, impressive payload rating, and towering trim ladder, the 2024 Chevy Colorado is tough to beat when it comes to the midsize pickup segment. The Ford Ranger certainly gives the Colorado a run for its money, especially with the addition of the new off-road-ready Ranger Raptor, but at the end of the day, Chevy's pickup is simply a more well-rounded offering. It's little wonder that the Colorao's trophy cabinet is already starting to fill up with numerous industry praises, including a 2024 Editors' Choice award from Car and Driver. The Colorado has long been one of the midsize segment's preeminent models, but the third-generation pickup takes it to a whole different level with the addition of the latest and greatest in interior tech and performance features. This is especially noticeable when compared to the fifth-generation Ranger, which is starting to look a little long in the tooth in comparison. If you're eager to see what all the hype is about and learn more about the 2024 Colorado, come by our Chevy dealership today. MSRP may change without notice. See dealer for complete details.